I turn business problems into products people love.
I'm Abdan — a product designer with 5+ years across climate, energy, telco, mining, and education. I work the whole arc: research to strategy to interface to a working website. At Webbify, I own the gap analysis, the design, and every conversation with you.
Leads development, system integration, and technical operations. Makes sure every site Webbify ships is fast, secure, and keeps running well long after launch — 100+ websites built in the last 4 years.
Work trusted by top-tier brands.
Digital products designed for and alongside these organizations — from global consultancies to Indonesia's biggest enterprises.
Logos represent organizations Abdan has designed for, with, or alongside across employment, consultancy, and project engagements. All trademarks belong to their respective owners.
Four things I do unreasonably well.
Research that de-risks decisions.
Usability tests, diary studies, interviews, surveys — I've run them all, leading design research for eight top-tier NGOs across Southeast Asia. Every design call is grounded in evidence, not taste.
Strategy before pixels.
Information architecture, user journeys, and product roadmaps tied to real objectives. It's the same diagnostic thinking behind the free gap analysis every Webbify client gets first.
Design systems at enterprise scale.
For Pertamina, I redesigned and standardized 16 production-monitoring web apps — 230+ modules and 1,000+ pages — into one coherent system users could finally navigate.
Design that ships itself.
I take designs from Figma to working web with no-code and AI-accelerated tooling. This is the engine behind Webbify's promise: a real prototype in your hands before any payment.
Five industries. One craft.
Building the prototype-first web agency. I own the gap analysis, the design, and every client conversation — you talk to the person actually making your site.
Led design and research for the Nature-based Solutions platform serving eight top-tier NGOs across Southeast Asia — plus climate tools spanning methane tracking, agricarbon, and forest dashboards.
Redesigned and standardized 16 enterprise web applications — 230+ modules, 1,000+ pages — resolving user pain points across an entire production-monitoring suite.
Designed a hauling management system end-to-end for two roles across mobile, desktop, and on-board units — then branded and shipped an Alert Center from logo to interface.
Built the information architecture and prototypes for the foundation's internal school platforms, structuring content the way staff actually think.
Led the full UI process for an AI smart-speaker controller app — from concept with the research team to developer hand-off documentation.
Your website deserves a founder's attention.
No account managers, no hand-offs. You work directly with the people who design and build.